let’s talk about the sales/fulfillment rollercoaster that’s holding you hostage to your business.
It looks like this:
1. Your revenue is low.
2. You shift into sales mode, chasing down clients and focusing 90% of your time on marketing.
3. Your roster fills up, and you’re suddenly drowning in fulfillment work.
4. You stop selling.
5. Your revenue dips.
Rinse and repeat.
This rollercoaster is dangerous for a few reasons.
First, you’re always one or two bad months away from bankruptcy.
And that means you’re not running a business.
You’re hitched to a liability.
Second, you’re never able to step into the CEO role (and get out of the overworked technician role), because you’re always hyperfocused on sales or fulfillment.
You’re in desperation mode, almost constantly…
…and you don’t know how to stabilize their business for long enough to create sustainable operations—team-building, pipeline automation, etc.
The business that was supposed to give you FREEDOM is keeping you perpetually stuck and stressed.
Look, I’ve been there.
And it’s not fun.
So let’s talk about how to get OFF the rollercoaster, for good.
The process is simple. Really simple.
But the implementation isn’t.
It takes discipline.
It takes long-range vision.
It takes decisiveness.
All successful CEOs possess these three qualities…
…but many online business owners haven’t invested the resources or energy to develop them.
We’ll make sure you’re ready to go on this week’s episode.