The Warning Signs It Might Be Time To Digitize Your Business
When it comes to your business, you’re probably in one of two camps: you’re either a traditional business or an online business. However, this is beginning to change. What’s happening increasingly is that traditional bricks-and-mortar businesses are looking at how to branch out online.
But how do you do that? How can you take the physical version of your business model, and make it digital?
A lead generation funnel.
There isn't a single kind of business that hasn’t benefited from a digital lead funnel. So if you think it might be time to digitize your business, read on to see if these points ring true.
1. Competitors are figuring it out faster than you are
They’re not better. They’re not smarter. But somehow you’re finding that your competitors are pulling ahead of you. This likely means they’ve worked out how to automate something you’re still trying to do by hand.
- Business A has automated its lead generation
Business B relies on word of mouth and referrals
Which do you think is going to bring in the biggest number of leads? Honestly, this becomes the difference between walking a mile or driving a mile. You might end up in the same place, but it’s going to take you a lot longer to get there.
2. You’re afraid of missing out, but you’re MORE afraid of feeling foolish
“I have this great idea, but…”
You’ve got these big ideas, but you feel stuck in a place where you can’t quite reach across to do it. Instead, you feel uncertain and without the confidence to follow through on what you’d secretly love to do.
So what do you do?
You might find that the gap between your idea and your skills is too wide, but that doesn’t mean that you need to go alone. Instead, remember that this is why there are experts and consultants out there.
If there are things that you want to do, but you don’t feel like you know how you need to reframe your thinking. Think WHO, not HOW. Who can help you to do what it is you want to do next?
3. What Got You Here Isn’t Going To Get You There
You might find that your business is beginning to plateau. What has been going gangbusters is now beginning to tail off. Or perhaps you can see why there’s a finite number of places that you can go.
If this is you, it might be time to consider how to branch out using the knowledge and skills that you have, just repurposed in some way. It can feel terrifying to dip into digitizing your business, but this isn’t something that you have to do by yourself. Your job is to be good at your business – let other people help you to reach the next level.