Content marketing. Seth Godin said, “it’s the only type of marketing left.” But, what if he’s wrong? Seems like everyone knows we’re supposed to do it...right? But why does it seem like such a pain in the @$$?
Well, because if you ignore these 3 truths, it usually is:
- Have a “second step”
- Sound like yourself
- Choose your lane
When you try and sound like everyone else, you lose.
When you try to cover every single platform, you lose.
When you take content marketing for granted, you lose.
So let’s not have you lose. Let’s get you winning when it comes to content marketing. Because content marketing isn’t actually the point.
The point is to make your business more profitable, more sustainable, and more….fun.
When done right, and in accordance with the 3 truths I talk about on today’s show, content marketing can be all those things…and more.