#24: Stop Optimizing For Growth (and what to optimize for instead)
Most players in the digital marketing world are proudly anti-establishment.
We all got into this because we didn’t want to spend our lives sitting in cubicles, punching in at 9 o’clock every morning, and hoarding PTO for winter vacation.
But in our enthusiasm to “redefine business,” we’ve gone too far.
→ We hate email…so we manage our teams with a strange (and grossly inefficient) blend of Voxer, Slack, and Facebook Messenger.
→ We hate cubicles and clock-in times…so we work from bed at 10pm, with The Office reruns playing in the background.
→ We hate politics…so we hold back from building industry-disrupting empires that would require a full-fledged team.
→ We hate red tape…so we refuse to create basic SOPs, job descriptions, and business plans.
→ We hate management…so we hire pricey consultants and high-overhead agencies instead of hiring and training for a few key roles.
→ We hate corporate speak…so we bash, swear at, and make fun of our clients—and call it “personality marketing.”
I think it’s time we take back the middle ground.
I think it’s time we leverage our perspective, and distill lessons from corporate giants, lean startups, and modern digital businesses.
Look, this isn’t a trendy message.
It’s not gonna gain traction from any wannabe entrepreneurs, I can promise you that.
No one’s going viral for yelling “let’s take a more balanced approach to business development.”
But learning from a variety of business models, structures, and philosophies is the fastest path to sustainable growth.
And sustainability is my not-so-secret obsession. On this week’s episode, I’ll try and convince you why it should be YOURS as well.
Wanna chat? Grab a time with me or someone on our team: http://justinwise.net/apply