Our site is full to the brim of posts about how to succeed in Facebook advertising. We’ve dedicated our time and effort to help ourselves and others grow their businesses and scale their success on this incredible platform! Facebook ads have changed the game and are on top of the world right now.
But what does the future hold?
We wish we could say that Facebook ads will be around for decades and that your current successful strategies will remain that way. But in digital marketing, there are no promises.
Facebook ads could be old news in 10 years, 10 months, or 10 days. We never know for sure.
So what can we do to ensure success when Facebook ads inevitably get old?
Though there is still no guarantee here, one aspect of digital marketing that has weathered many storms has been email lists. For years now, email lists have been key.
Gathering emails is a great way to consistently have new leads in the door. With these emails, you can nurture customers to trust you or send them exclusive offers.
We are pretty positive that whatever the next big ad move is, email lists will still have a big role. So whatever you do, don’t quit growing the email list!
Lock In The Process
Facebook ads are a great way to drive traffic to a well-established sales funnel or nurture sequence. If your funnel/sequence is well-made and established, then whatever replaces Facebook ads will still be of great use to you.
Internet ads are a great way to invite new traffic to what you have to offer. Maintain the strength of your process on the back-end, and when the ad platform changes, you can adapt easily.
Keep Your Eyes Open
For some businesses, Facebook ads swept the rug out from under them because they were finally understanding email lists and social media. Digital marketing changes QUICK, and you need to be ready.
We don’t know when Facebook ads will be old news, and we don’t know what will replace it. Keep your eyes peeled for the next big thing. Be one of the first on board, invest your time and money into understanding the ad platform, and you will be ready for success before your competitors.
Being a digital marketer is challenging and unpredictable, but success can be found, my friends.