Okay, okay. I know what you are thinking: what does Fantasy Football have to do with Facebook ads?
Bear with me, and it will all make sense in a second.
If you’ve never played Fantasy Football, let me give you a quick summary.
People have a Fantasy Football league where they combine a variety of NFL players from different NFL teams to form their Fantasy team.
The Fantasy players all earn points based on how well the player does in the NFL that week. Points come from things like touchdowns, receiving/rushing yards, interceptions, etc.
In the world of Fantasy Football, there are grown adults whose job it is to report, research, and take part in Fantasy Football. People at ESPN and other sports networks get paid each week to research players’ performances and create a “projected score” for them in the upcoming week.
Most of the time, the projected scores are very accurate. Other times, something goes wrong.
Like yesterday. Aaron Rodgers got injured in the first quarter of his game. He was the third best quarterback in ESPN’s Fantasy Football, scoring an average of 29.6 points per week. Fantasy Football players all over the world long to have a great player like Rodgers on their Fantasy team.
Before his game, the algorithms projected that he would get 25 points for his Fantasy teams. A couple minutes into the game, he got injured. He ended with 0 Fantasy points.
Nothing. Not even a little bit. Zero points.
Nobody could have predicted that!
So how does this relate to Facebook ads?
You can research the best strategies for Facebook ads: how to write copy, the best images to use, targeting tactics. Heck, you can read about most of those on our site alone!
Knowing a lot about Facebook ads will give your ads a high “projected score” (to use Fantasy Football terminology). But the thing you need to remember is this:
Results are never promised.
Aaron Rodgers really should have left his game yesterday with near 30 Fantasy Football points, but he left with 0.
Some of your ads will have the best copy, a perfectly edited image, and the most eye-catching headline. They should work, but they won’t.
This is normal. The unexpected happens! Keep trying. For every perfectly-created ad that underperforms, an unexpected ad will shine.
For example, Ryan Fitzpatrick is the backup quarterback for the Tampa Bay Buccaneers. He was not expected to play yesterday and was projected 0 Fantasy points. But he had to enter the game during the second quarter and racked up 29 Fantasy points.
An unexpected but incredible performance.
Some of your cherished ad strategies will fail, and in those moments, keep searching for the perfect combination that will reveal an unlikely winner.