Social media isn’t free. At least, not how you think.
Social is “free” in the sense you don’t have to pay to use it. But it’s not “free” because it doesn’t cost anything. Social media has a cost. Everything has a cost.
Here’s the only question you need to answer as a business owner: how will you pay to get social media results?
After delivering results to dozens of organizations and businesses through done-for-you social media, here’s what I’ve learned:
- You will pay for social media results with your time
- You will pay for results with your money
- You will choose to not pay, forgo the costs as well as the results
OPTION 1: You save money but lose your time.
Out of all the options listed, this is the one that sneaks up on people most often.
Social media always takes more time than we think it will. Kind of like painting your house or
Social media done well means creating content, curating content, scheduling content, managing delivery times, brand monitoring, and audience engagement. Every day. All day.
If you leave one of these steps out, you will not see results in the way you think you should. The clients who entrust us with the most are the ones who see the biggest impact to their business.
OPTION 2: You get back your time by investing money.
Let me be clear: if you are a senior leader in your organization, you should not be in the day-to-day social media operations of your business. It’s a waste of your time. You do not, and should not, be creating content.
Think of content as the online lifeblood of your organization.
Your job is not to create the “blood”. Your job is to focus on how to move the content through the nooks and crannies of the Internet. Or, better yet, let’s get you focused on what results you want to see from your online content.
This takes money. Real dollars and cents. Whether it’s investing in additional staff or hiring a social media management company like ours, you gotta spend the money somewhere.
The plus? You get your time back. You can use it to strategize or grow your business or go play a round of golf. Whatever. Money replenishes. Your time does not.
OPTION 3: You invest neither and you don’t get results.
If you don’t invest your time or your money, you probably will only get frustrated by social media. It won’t make sense. You’ll wonder what the big deal is. You’ll see your competitors using social and think they are wasting their time and money.
But they know something you don’t: Social media is a great marketing tool. But it’s not magic. You get out what you put in.
So they’re out there making connections. Building relationships. Extending their reach. Like the tortoise who always catches the hare, they’ll pass you sooner or later. History demands it.
Don’t have a ton of time to spend on social? Plan on investing some resources upfront to get the results you need.
Don’t have resources? Plan on investing your most precious commodity (time) to get traction.
Those are your only options. Which one are you?