The Digital Marketing world is full of acronyms. We’ve got CPM, PPC, CTR, CPA, PPV, CPL, CTA, CPC . . . the list goes on and on. Today, I want to introduce you to two more acronyms that you might not be familiar with yet.
SEO and SEM.
Want to be successful with your Digital Marketing? You will want to be familiar with these terms and consider if they could be effective for your business.
SEO = Search Engine Optimization.
Ever since Google began in the late 90s, Internet users have more and more relied on search engines like Google to help them navigate information on the web. Now, there are 3.5 billion searches a day on Google.
People trust search engines to get them their basic information. According to Business Insider, some of the top Google searches of 2016 were “Prince,” “Hurricane Matthew,” “Pokemon Go,” and the obviously relevant “Hillary Clinton,” “Donald Trump,” and “election.”
If you need any more proof that search engines run the Internet, just take a quick guess at how I found the statistics listed above. You know it. Google.
So if you have a business, website, product, or service on the Internet in 2017, it is incredibly important that your information can be found quickly and easily via search engines. That’s where SEO comes in.
SEO optimizes your website to ensure that it naturally comes up near the top of relevant searches. Different tactics are a part of SEO such as updating the content of your site, changing the metadata, and addressing the website speed. Doing these things will get your website discovered more easily and more often.
One effective SEO tactic we have used for our clients is sending their address and information to dozens of major databases. When we started with one client, their address and basic information was only entered correctly in 18% of the major online databases. After a year of our SEO services, they are in 83% of the listings.
Because of these changes, their website is higher up in relevant searches and even ending up on the front page of some searches from all over the country.
SEM = Search Engine Marketing.
If you consistently use a major search engine, you have probably recognized that there are often ads at the top of the search results.
When you hear the word “ads,” you might imagine a billboard or video, but these “ads” look just like search results. When you use SEM and buy this ad placement, your “ad” is essentially just the top search result when users search for something relevant to your business.
For example, if you have a bakery in Seattle, you could pay Google to put your website at the top when someone near Seattle searches “buy baked goods” or similar keywords.
Where SEO helps your website get to the top organically, SEM simply spends money and ensures their placement.
Both services are valuable and effective for many types of businesses. Get to know SEO and SEM because search engines are still developing and growing, and these services could be an even bigger player in the Digital Marketing world down the road.
Interested in trying SEO/SEM for your business? Reach out to us at [email protected]!