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The Four Keys to Facebook Advertising

Anyone who takes a look at current marketing trends will undoubtedly notice that Facebook Advertising is quickly becoming one of the most relevant advertising platforms. With unprecedented targeting abilities and assistance from Facebook’s own algorithms, companies have seen extraordinary results from Facebook ad campaigns. Don’t be fooled though. You won’t experience such incredible results if […]

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Super Bowl Ad Superlatives

On Sunday, February 5, 2017, more than 110 million people gathered at houses, apartments, and dorm rooms all over the world to watch the Super Bowl 51 between the Atlanta Falcons and the New England Patriots. While the game did have a historic overtime conclusion, the main motivation for many in watching the game is not for […]

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The Good, the Bad, the Ugly: Memes in Social Media Marketing

If your business or brand needs to reach out to millennials or younger consumers, you have probably already heard about that strange and elusive marketing tool: Memes. For the uninitiated, memes are essentially viral inside jokes – usually in the form of images, animated GIFs, or videos. These get passed around and edited repeatedly, and […]

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The Biggest Social Media Pitfall to Avoid For Small Businesses

It’s nearly impossible for a modern business to be successful without considering social media as part of their overall marketing strategy. But there are a variety of ways that a social media strategy can actually harm the company if executed improperly. There’s one major mistake small businesses make that can cripple their social media strategy: Thinking […]

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Which Social Media Platform Should You Use?

Today we add Instagram and Pinterest to our post from last week, continuing the discussion of why and how you should use each platform to build a relationship with social media users. The numbers: Over 500 million active users as of June 2016 90% of Instagram users are under 35 years old Gender ratio is close to even – […]

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