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Which Social Media Platform Should You Use?

Possibly the biggest mistake that businesses make when starting out on social is to cast their net too wide. Let me ease some anxiety here and now: you do not need to be present on every single platform. Unless your target audience is every person in the entire world (which, if it is…you’d best do […]

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Not Knowing These Social Media Rules Makes You A Rookie

1.) Never listen to someone who calls himself a guru. (Or herself, for that matter. But who are we kidding…women have more sense than men do.) 2.) Reply to people on Twitter. It’s like a virtual high-five. It will take you time but it will be worth it. I bought a book once because the author […]

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Social Media Results: Time or Money?

Social media isn’t free. At least, not how you think. Social is “free” in the sense you don’t have to pay to use it. But it’s not “free” because it doesn’t cost anything. Social media has a cost. Everything has a cost. Here’s the only question you need to answer as a business owner: how […]

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Frustrated by Social Media? 5 Reasons You’re Not Seeing an ROI…Yet

59% of small business owners say they don’t see a return on the investment they pour into social. This is a travesty. A scourge on small businesses everywhere. This means when 59% of business owners think about social media, they are disappointed by the results. This might even be you. You get bummed out when […]

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Cursed by the Gods!

Do you know the Greek legend of Sisyphus? Sisyphus is cursed by the gods. Each and every day he has to roll a boulder up a hill. All the way to the top. Then, just after the last push, the stone rolls all the way back down to the bottom. So he has to do […]

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