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Creative Concepts That Are Crucial for Facebook Ads

If you are in the game of running Facebook ads, you have probably noticed it is often hard to predict which ads will perform well and which ads wont. Sometimes the only difference between the two is a single word or the color in an image. While there is some mystery in what makes an […]

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Your Guide to Custom Conversions

Running Facebook Ads without caring about Custom Conversions is like eating a cheeseburger when you could be eating a bacon cheeseburger. In the end, I guess it’s okay, but you’re missing out on such an incredibly opportunity. Conversions are everything you want in an ad campaign. Whether it means a getting a customer to purchase, […]

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What on Earth is the Facebook Pixel?

You hear the word “pixel.” What do you think? Maybe you think of the thousands little colors making up each screen you watch Netflix on. Maybe you picture old video games where you could see every pixel of each character. Those are great images to associate with the word. Unless you’re a marketer in 2017. If […]

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Five Social Media Lessons To Learn From the Denny’s Twitter

Last Wednesday, the Denny’s Twitter account shared their most successful tweet yet: zoom in on the syrup pic.twitter.com/omRBupjrXq — Denny's (@DennysDiner) March 1, 2017 It’s Denny’s venture into the newest meme on Twitter, what I call the “scavenger hunt” tweet. These tweets tell users to zoom in on a picture where they will find some […]

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The Four Keys to Facebook Advertising

Anyone who takes a look at current marketing trends will undoubtedly notice that Facebook Advertising is quickly becoming one of the most relevant advertising platforms. With unprecedented targeting abilities and assistance from Facebook’s own algorithms, companies have seen extraordinary results from Facebook ad campaigns. Don’t be fooled though. You won’t experience such incredible results if […]

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