Hypothetically, if there was a sales strategy that could get even the coldest online traffic to end up purchasing your product, would you be interested?
Okay, now forget hypothetical. It’s called a sales funnel.
An online sales funnel is the key to scaling your business. It’s meant to lead users from becoming aware of your brand to becoming a customer.
What is a sales funnel?
The idea of a sales funnel has been around since the 1800s. At its core, it is simply an effort to guide consumers through the four stages that lead them to a purchase — A.I.D.A.
Awareness – the consumer learns about the brand.
Interest – the consumer gains interest in what the brand has to offer.
Desire – the consumer’s interest turns favorable toward the brand.
Action – the consumer takes action and becomes a customer through a purchase.
The specific strategies or details of a sales funnel will be tailored and fit for every different brand. It doesn’t matter what your business, product, or service is. There is a way to guide consumers from awareness to action through a sales funnel.
What good does a sales funnel do?
A sales funnel does a lot of good.
Many business owners and advertisers argue that a sales funnel might be too much work. They say if their product is stellar, simple advertising will be enough. Obviously, the quality of the product plays a big role in its marketing’s success. But think about how unlikely it is for a user to purchase a product the first time they hear of the brand, even if it is the greatest product on Earth!
Consumers need to be warmed up to the idea of your product. And it has been seen so clearly over the years that a sales funnel is the way to do that.
What goes into creating a sales funnel?
Creating a sales funnel starts with analyzing your business’ target market. After you have established that, brainstorm an offer that would attract those users. Not only should they be interested in it, but if they accept the offer, it should raise the credibility and value of your brand in the user’s mind.
For example, let’s imagine you’re selling guitar lessons. The offer could be a free downloadable e-book about the best kind of guitars for beginners. This would reach an audience of folks who do not know how to play guitar and would show them that you know what you are talking about when it comes to starting guitar.
Put intentional time and brainpower into developing a valuable offer for your sales funnel. Once you have it decided, put it together online to reach users on your website, on your Facebook page, and people who don’t even know your brand at all. (There are many different sites than can help you do this, namely Leadpages and ClickFunnels).
When your funnel is in place and functioning you will undoubtedly see the effectiveness in warming up consumers and leading them to a purchase.
If you still feel like you need some more focused teaching in building your funnel (and if you live near Des Moines, Iowa), join Think Digital on May 11 at our funnel workshop! This is a small, private event where you will not only learn the skills of building a funnel, but will leave with your funnel 80% built. We can’t wait, and if you are interested you can learn more here.