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The Biggest Social Media Pitfall to Avoid For Small Businesses

It’s nearly impossible for a modern business to be successful without considering social media as part of their overall marketing strategy. But there are a variety of ways that a social media strategy can actually harm the company if executed improperly. There’s one major mistake small businesses make that can cripple their social media strategy: Thinking […]

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Which Social Media Platform Should You Use?

Today we add Instagram and Pinterest to our post from last week, continuing the discussion of why and how you should use each platform to build a relationship with social media users. The numbers: Over 500 million active users as of June 2016 90% of Instagram users are under 35 years old Gender ratio is close to even – […]

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Which Social Media Platform Should You Use?

Possibly the biggest mistake that businesses make when starting out on social is to cast their net too wide. Let me ease some anxiety here and now: you do not need to be present on every single platform. Unless your target audience is every person in the entire world (which, if it is…you’d best do […]

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Not Knowing These Social Media Rules Makes You A Rookie

1.) Never listen to someone who calls himself a guru. (Or herself, for that matter. But who are we kidding…women have more sense than men do.) 2.) Reply to people on Twitter. It’s like a virtual high-five. It will take you time but it will be worth it. I bought a book once because the author […]

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Social Media Results: Time or Money?

Social media isn’t free. At least, not how you think. Social is “free” in the sense you don’t have to pay to use it. But it’s not “free” because it doesn’t cost anything. Social media has a cost. Everything has a cost. Here’s the only question you need to answer as a business owner: how […]

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