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Using Those Creepy Facebook Ads to Your Advantage

It’s happened to all of us. One moment, you are shopping on Amazon, Nike, or any other retailer with an online shop. You’re looking at a stylish new pair of shoes, but decide to wait a few days before purchasing. You leave the site. Twenty minutes later, you open Facebook on your phone. And there’s […]

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Organic Social Media: What the heck happened?

The past decade has brought a lot of changes in the world of marketing, specifically in the massive growth of social media. Facebook leads the pack by a long shot, but Twitter, Instagram, Snapchat, and even Pinterest have still been players in the game. For a while, the rules have been simple. Make a Facebook […]

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Online Sales Funnel Basics

Hypothetically, if there was a sales strategy that could get even the coldest online traffic to end up purchasing your product, would you be interested? Okay, now forget hypothetical. It’s called a sales funnel. An online sales funnel is the key to scaling your business. It’s meant to lead users from becoming aware of your brand […]

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Creative Concepts That Are Crucial for Facebook Ads

If you are in the game of running Facebook ads, you have probably noticed it is often hard to predict which ads will perform well and which ads wont. Sometimes the only difference between the two is a single word or the color in an image. While there is some mystery in what makes an […]

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Your Guide to Custom Conversions

Running Facebook Ads without caring about Custom Conversions is like eating a cheeseburger when you could be eating a bacon cheeseburger. In the end, I guess it’s okay, but you’re missing out on such an incredibly opportunity. Conversions are everything you want in an ad campaign. Whether it means a getting a customer to purchase, […]

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What on Earth is the Facebook Pixel?

You hear the word “pixel.” What do you think? Maybe you think of the thousands little colors making up each screen you watch Netflix on. Maybe you picture old video games where you could see every pixel of each character. Those are great images to associate with the word. Unless you’re a marketer in 2017. If […]

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Five Social Media Lessons To Learn From the Denny’s Twitter

Last Wednesday, the Denny’s Twitter account shared their most successful tweet yet: zoom in on the syrup pic.twitter.com/omRBupjrXq — Denny's (@DennysDiner) March 1, 2017 It’s Denny’s venture into the newest meme on Twitter, what I call the “scavenger hunt” tweet. These tweets tell users to zoom in on a picture where they will find some […]

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The Four Keys to Facebook Advertising

Anyone who takes a look at current marketing trends will undoubtedly notice that Facebook Advertising is quickly becoming one of the most relevant advertising platforms. With unprecedented targeting abilities and assistance from Facebook’s own algorithms, companies have seen extraordinary results from Facebook ad campaigns. Don’t be fooled though. You won’t experience such incredible results if […]

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Super Bowl Ad Superlatives

On Sunday, February 5, 2017, more than 110 million people gathered at houses, apartments, and dorm rooms all over the world to watch the Super Bowl 51 between the Atlanta Falcons and the New England Patriots. While the game did have a historic overtime conclusion, the main motivation for many in watching the game is not for […]

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The Good, the Bad, the Ugly: Memes in Social Media Marketing

If your business or brand needs to reach out to millennials or younger consumers, you have probably already heard about that strange and elusive marketing tool: Memes. For the uninitiated, memes are essentially viral inside jokes – usually in the form of images, animated GIFs, or videos. These get passed around and edited repeatedly, and […]

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