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The New Ads Manager

If you have ever created ads in Facebook’s Power Editor or Ads Manager, you probably got an email from them this weekend. “Introducing a unified Ads Manager…” Facebook took their two popular ad interfaces, Power Editor and Ads Manager, and combined them into one interface called Ads Manager. At first glance, this seems like an […]

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5 Reasons NOT To Use Facebook Ads

As digital marketers, we are in the trenches of Facebook ads every day. We see the ins and outs like nobody else does. After doing this work, we see the benefits and encourage most businesses to try Facebook ads. But maybe you’ve been following along for months and really don’t think Facebook ads are for […]

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Fixing Facebook Ads That Aren’t Working

We’ve all been there. You spend hours putting in the work to get your Facebook ads prepared. Installing the pixel, perfecting the copy, finding the ideal images, and learning the best ways to set up the ads in Power Editor. All the work can be exhausting, but finally getting the ads rolling feels worth it. […]

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Direct Sales v. Lead Gen (Facebook Ads FAQ)

At Think Digital, our team has worked Facebook ads with dozens of clients. We have seen just about every ad objective: event responses, page likes, social engagement, lead generation, sale conversions, and more. In the world of Facebook ads, the two most common objectives are sales conversions and lead generation. Between those two, our team […]

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Your Email List + Facebook Ads

For years now, one of the staples of effective digital marketing has been building an email list. Small businesses often have a clipboard by the cash register. Larger businesses might have a pop-up on their website that offers a discount if you hand over the one thing they want — your email address. Building an […]

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SEO & SEM: The Basics

The Digital Marketing world is full of acronyms. We’ve got CPM, PPC, CTR, CPA, PPV, CPL, CTA, CPC . . . the list goes on and on. Today, I want to introduce you to two more acronyms that you might not be familiar with yet. SEO and SEM. Want to be successful with your Digital […]

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Boosting v. Ads

If you have a business page on Facebook, chances are you have seen suggestions urging you to “boost” your Facebook posts. As Facebook’s algorithms mature and grow over time, organic (non-boosted) posts from businesses start to get pushed to the bottom. By boosting your posts, you are simply paying Facebook to put it higher in […]

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Facebook Audiences: The Two Basics

If you’ve spent any time in Facebook’s Business Manager exploring ads, you’ve probably seen the “Audiences” tab. Because of the incredible targeting abilities for interests and demographics in Facebook ads, many people ignore the Facebook Audiences options entirely. At the end of the day, do you need to use audiences to be successful in your […]

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Using Those Creepy Facebook Ads to Your Advantage

It’s happened to all of us. One moment, you are shopping on Amazon, Nike, or any other retailer with an online shop. You’re looking at a stylish new pair of shoes, but decide to wait a few days before purchasing. You leave the site. Twenty minutes later, you open Facebook on your phone. And there’s […]

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Organic Social Media: What the heck happened?

The past decade has brought a lot of changes in the world of marketing, specifically in the massive growth of social media. Facebook leads the pack by a long shot, but Twitter, Instagram, Snapchat, and even Pinterest have still been players in the game. For a while, the rules have been simple. Make a Facebook […]

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