Business Archives - THINK DIGITAL » Digital Marketing for Business

Business

Your Email List + Facebook Ads

For years now, one of the staples of effective digital marketing has been building an email list. Small businesses often have a clipboard by the cash register. Larger businesses might have a pop-up on their website that offers a discount if you hand over the one thing they want — your email address. Building an […]

Read More

SEO & SEM: The Basics

The Digital Marketing world is full of acronyms. We’ve got CPM, PPC, CTR, CPA, PPV, CPL, CTA, CPC . . . the list goes on and on. Today, I want to introduce you to two more acronyms that you might not be familiar with yet. SEO and SEM. Want to be successful with your Digital […]

Read More

Boosting v. Ads

If you have a business page on Facebook, chances are you have seen suggestions urging you to “boost” your Facebook posts. As Facebook’s algorithms mature and grow over time, organic (non-boosted) posts from businesses start to get pushed to the bottom. By boosting your posts, you are simply paying Facebook to put it higher in […]

Read More

Facebook Audiences: The Two Basics

If you’ve spent any time in Facebook’s Business Manager exploring ads, you’ve probably seen the “Audiences” tab. Because of the incredible targeting abilities for interests and demographics in Facebook ads, many people ignore the Facebook Audiences options entirely. At the end of the day, do you need to use audiences to be successful in your […]

Read More

Using Those Creepy Facebook Ads to Your Advantage

It’s happened to all of us. One moment, you are shopping on Amazon, Nike, or any other retailer with an online shop. You’re looking at a stylish new pair of shoes, but decide to wait a few days before purchasing. You leave the site. Twenty minutes later, you open Facebook on your phone. And there’s […]

Read More

Organic Social Media: What the heck happened?

The past decade has brought a lot of changes in the world of marketing, specifically in the massive growth of social media. Facebook leads the pack by a long shot, but Twitter, Instagram, Snapchat, and even Pinterest have still been players in the game. For a while, the rules have been simple. Make a Facebook […]

Read More

Online Sales Funnel Basics

Hypothetically, if there was a sales strategy that could get even the coldest online traffic to end up purchasing your product, would you be interested? Okay, now forget hypothetical. It’s called a sales funnel. An online sales funnel is the key to scaling your business. It’s meant to lead users from becoming aware of your brand […]

Read More

Creative Concepts That Are Crucial for Facebook Ads

If you are in the game of running Facebook ads, you have probably noticed it is often hard to predict which ads will perform well and which ads wont. Sometimes the only difference between the two is a single word or the color in an image. While there is some mystery in what makes an […]

Read More

Your Guide to Custom Conversions

Running Facebook Ads without caring about Custom Conversions is like eating a cheeseburger when you could be eating a bacon cheeseburger. In the end, I guess it’s okay, but you’re missing out on such an incredibly opportunity. Conversions are everything you want in an ad campaign. Whether it means a getting a customer to purchase, […]

Read More

What on Earth is the Facebook Pixel?

You hear the word “pixel.” What do you think? Maybe you think of the thousands little colors making up each screen you watch Netflix on. Maybe you picture old video games where you could see every pixel of each character. Those are great images to associate with the word. Unless you’re a marketer in 2017. If […]

Read More
Page 1 of 212

The world is waiting to hear what matters most to you.
We can help. Are you ready?

Top