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Boosting v. Ads

If you have a business page on Facebook, chances are you have seen suggestions urging you to “boost” your Facebook posts. As Facebook’s algorithms mature and grow over time, organic (non-boosted) posts from businesses start to get pushed to the bottom. By boosting your posts, you are simply paying Facebook to put it higher in […]

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Facebook Audiences: The Two Basics

If you’ve spent any time in Facebook’s Business Manager exploring ads, you’ve probably seen the “Audiences” tab. Because of the incredible targeting abilities for interests and demographics in Facebook ads, many people ignore the Facebook Audiences options entirely. At the end of the day, do you need to use audiences to be successful in your […]

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Using Those Creepy Facebook Ads to Your Advantage

It’s happened to all of us. One moment, you are shopping on Amazon, Nike, or any other retailer with an online shop. You’re looking at a stylish new pair of shoes, but decide to wait a few days before purchasing. You leave the site. Twenty minutes later, you open Facebook on your phone. And there’s […]

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Organic Social Media: What the heck happened?

The past decade has brought a lot of changes in the world of marketing, specifically in the massive growth of social media. Facebook leads the pack by a long shot, but Twitter, Instagram, Snapchat, and even Pinterest have still been players in the game. For a while, the rules have been simple. Make a Facebook […]

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Online Sales Funnel Basics

Hypothetically, if there was a sales strategy that could get even the coldest online traffic to end up purchasing your product, would you be interested? Okay, now forget hypothetical. It’s called a sales funnel. An online sales funnel is the key to scaling your business. It’s meant to lead users from becoming aware of your brand […]

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