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The New Ads Manager

If you have ever created ads in Facebook’s Power Editor or Ads Manager, you probably got an email from them this weekend. “Introducing a unified Ads Manager…” Facebook took their two popular ad interfaces, Power Editor and Ads Manager, and combined them into one interface called Ads Manager. At first glance, this seems like an […]

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5 Reasons NOT To Use Facebook Ads

As digital marketers, we are in the trenches of Facebook ads every day. We see the ins and outs like nobody else does. After doing this work, we see the benefits and encourage most businesses to try Facebook ads. But maybe you’ve been following along for months and really don’t think Facebook ads are for […]

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Fixing Facebook Ads That Aren’t Working

We’ve all been there. You spend hours putting in the work to get your Facebook ads prepared. Installing the pixel, perfecting the copy, finding the ideal images, and learning the best ways to set up the ads in Power Editor. All the work can be exhausting, but finally getting the ads rolling feels worth it. […]

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Direct Sales v. Lead Gen (Facebook Ads FAQ)

At Think Digital, our team has worked Facebook ads with dozens of clients. We have seen just about every ad objective: event responses, page likes, social engagement, lead generation, sale conversions, and more. In the world of Facebook ads, the two most common objectives are sales conversions and lead generation. Between those two, our team […]

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Your Email List + Facebook Ads

For years now, one of the staples of effective digital marketing has been building an email list. Small businesses often have a clipboard by the cash register. Larger businesses might have a pop-up on their website that offers a discount if you hand over the one thing they want — your email address. Building an […]

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