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Your Email List + Facebook Ads

For years now, one of the staples of effective digital marketing has been building an email list. Small businesses often have a clipboard by the cash register. Larger businesses might have a pop-up on their website that offers a discount if you hand over the one thing they want — your email address. Building an […]

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SEO & SEM: The Basics

The Digital Marketing world is full of acronyms. We’ve got CPM, PPC, CTR, CPA, PPV, CPL, CTA, CPC . . . the list goes on and on. Today, I want to introduce you to two more acronyms that you might not be familiar with yet. SEO and SEM. Want to be successful with your Digital […]

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Boosting v. Ads

If you have a business page on Facebook, chances are you have seen suggestions urging you to “boost” your Facebook posts. As Facebook’s algorithms mature and grow over time, organic (non-boosted) posts from businesses start to get pushed to the bottom. By boosting your posts, you are simply paying Facebook to put it higher in […]

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Facebook Audiences: The Two Basics

If you’ve spent any time in Facebook’s Business Manager exploring ads, you’ve probably seen the “Audiences” tab. Because of the incredible targeting abilities for interests and demographics in Facebook ads, many people ignore the Facebook Audiences options entirely. At the end of the day, do you need to use audiences to be successful in your […]

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Using Those Creepy Facebook Ads to Your Advantage

It’s happened to all of us. One moment, you are shopping on Amazon, Nike, or any other retailer with an online shop. You’re looking at a stylish new pair of shoes, but decide to wait a few days before purchasing. You leave the site. Twenty minutes later, you open Facebook on your phone. And there’s […]

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