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Fantasy Football & Facebook Ads

Okay, okay. I know what you are thinking: what does Fantasy Football have to do with Facebook ads? Bear with me, and it will all make sense in a second. If you’ve never played Fantasy Football, let me give you a quick summary. People have a Fantasy Football league where they combine a variety of […]

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Let’s Talk About Budgets

When it comes to Facebook ads, you have probably read it all. How to use images, copy, headlines, targeting, ad sets, campaign objectives, videos, etc. But today let’s talk about the often untouched topic: budget. Facebook gives a couple different options for budgeting, and if you ask 100 people their budgeting strategy, you will get […]

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The New Ads Manager

If you have ever created ads in Facebook’s Power Editor or Ads Manager, you probably got an email from them this weekend. “Introducing a unified Ads Manager…” Facebook took their two popular ad interfaces, Power Editor and Ads Manager, and combined them into one interface called Ads Manager. At first glance, this seems like an […]

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5 Reasons NOT To Use Facebook Ads

As digital marketers, we are in the trenches of Facebook ads every day. We see the ins and outs like nobody else does. After doing this work, we see the benefits and encourage most businesses to try Facebook ads. But maybe you’ve been following along for months and really don’t think Facebook ads are for […]

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Fixing Facebook Ads That Aren’t Working

We’ve all been there. You spend hours putting in the work to get your Facebook ads prepared. Installing the pixel, perfecting the copy, finding the ideal images, and learning the best ways to set up the ads in Power Editor. All the work can be exhausting, but finally getting the ads rolling feels worth it. […]

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